An effective marketing strategy is essential for a gun business. It is important that people know about your brand and products. If people have a positive image of your business, you will definitely drive more profit out of your business. Let’s have a look at some of the creative and free ways to market your gun business:
Social Media Websites: Billions of people access Facebook, Twitter, Google plus, Reddit, and Instagram regularly. You can make a strong presence on these and more platforms by posting informative content. A good strategy is interacting with customers and posting content that attract people’s attention. For more information on using Twitter, see this Promoting Your Business with Twitter
Submit Listing: There are many directories where you can submit your website. What kind of article would this be without a shameless plug. One of the popular gun business directory is Gun Chase. This website has three types of listings: FREE, Silver, and Gold Level. Business owners can utilize a free listing to attract customers. Whatever website you choose, it’s imperative you list on trust-able websites in order to create a positive image of your business.
START A BLOG
Blog About It: If you want to increase your chances of being noticed, you will need a quality blog attached to your website. With the help of Search Engine Optimization (SEO), your website can get crawled by different search engines. Writing regular blogs will help your audience to interact with you using a comment section. You can also add social buttons so that your readers can get in touch with you through social media. If you aren’t into writing a blog, you can have guests post articles that they’ve written or you can hire someone to write articles for you.
MAKE IT NEWS
News Channels: Many online news agencies have a blog section for people. You can publish informative content to get your brand recognized locally and internationally. You can also write a press release and submit it to worthy news sites. If you need help in writing a press release for yourself, check out sites like guncopywriter.com. They have many different writing services for the gun and outdoors related business. If submitting to online news sites seems too much work, then you can build relationships with columnists. Sometimes, columnists are looking for stories and they may reach out to you.
Referral Programs: You can give discounts on referrals. Word of a mouth advertising can help you grow your business, you can grow mouths by using a referral program. More people today than ever are using opinions of friends and colleagues when making a purchase, get in on the action.
BE THE EXPERT
Join Relevant Forums: Join relevant online forums, but it doesn’t mean that you have to spam it using thin content. In fact, I strongly advise against that. You can answer questions and provide information about guns or the outdoors to increase conversation and get attention. If you establish yourself as an authority in your niche, you can drive customers to you automatically by carving out a place for you and your business.
BUILD AN EMAIL LIST
Email Marketing: Build your email list from the first day. Many small businesses don’t integrate this strategy. A simple sign up on your website asking for people to join your mailing list can help build an interested customer list. This list will be specifically targeted to people who volunteered to stay in the loop with your business. That’s a valuable list to have. As time goes on you can use that list to offer specials and announcements about your products and business.